The process by which single men and women meet and agree to marry can readily be seen as a market phenomenon in which both material and psychological benefits are exchanged in the process of forming and formalizing ongoing relationships.
Gentle curves, bouncy ball terminals, and a nod to antique tradition soften its authoritative strokes.Jessie wants it all, and who am I to take that away from her? I also know that I shouldn’t string myself along either. As the cab driver pulled up to my apartment, we laughed because it was literally PM as day 41 was approaching. xix) used the phrase intimate marketing to refer to certain aspects of romantic relationships.More recently, Hirschman (1987) and Bernard and Adelman (1990) have looked at formal mate-selection networks (i.e., dating services, singles ads, etc.) to show how courtship can be studied as a special case of marketing and/or consumer behavior.