During this time Bruce brought Utsler backstage with him, and all four became close friends.
Bruce became frustrated with the backstage politics of the wrestling business and began searching for another career.
After recording only three songs for ,000 with Miller, Alex Abbiss made his first major managerial move by finding another producer, Mike E. Allmusic reviewer Stephen Thomas Erlewine compared the group's performance on the album to "a third-rate Beastie Boys supported by a cut-rate Faith No More, all tempered with the sensibility that made GWAR cult heroes—only with..sexism and jokes that..up sounding racist".
During a concert in 1993, Bruce threw an open bottle of Faygo at a row of concertgoers who were giving them the finger.
The original lineup of Insane Clown Posse was John Utsler (John Kickjazz), Joe Bruce (Violent J) and Joey Utsler (Shaggy 2 Dope).
The group began recording their debut album, Carnival of Carnage, with producer Chuck Miller.
Referring to local rapper Esham's horrorcore style, Bruce suggested the band adapt this genre, in a bid to have Detroit represent acid rap, much as Los Angeles represented gangsta rap.
The group agreed, but not to copying the style of Esham closely.
Later that year the group released the self-produced EP entitled Dog Beats.
While trying to get stations to play the single, Bruce learned that one of the stations he and Abbiss visited would be interviewing local rapper Esham, who Bruce considered to be a "superstar"; Bruce had recently begun to collect Esham's albums, as he had done with other local rappers; by the time he had discovered Esham, the rapper had released two full-length albums and three EPs.