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Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize winner Ralph Bunche and photographer Gordon Parks.Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi.With a radio advertising campaign featuring the jingle "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you", arranged in such a way that the jingle never ends.Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of 6.5 ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price.The patent describes Pepsi-Cola as a flavoring syrup for soda water. A second Pepsi-Cola trademark is on record with the USPTO.

Students who were Professor Lissa Broome, director of the UNC Center for Banking and Finance, is for providing opportunities to advance our students' professional development in banking and finance. Let us know in the comments or by using"Law students: you're a few weeks into your summer jobs!Walter Mack was named the new President of Pepsi-Cola and guided the company through the 1940s.Mack, who supported progressive causes, noticed that the company's strategy of using advertising for a general audience either ignored African Americans or used ethnic stereotypes in portraying blacks.Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.On three separate occasions between 19, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.

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