Researchers have also found that movement, when coupled with eye contact, has a profound effect.
Two researchers working out of Radboud University and Rutgers University did the first research on eye contact and movement.
In this study, participants were put on a video call with another person.
Researchers found that eye contact increased retention of what was said on the call.
What’s more, this didn’t even require all that much eye contact: A mere 30 percent of time spent making eye contact added up to a significant increase in what participants remembered.
Which means that a little eye-gazing goes a long way.
In either scenario, we can appreciate how powerful eye contact really is. For one thing, steady eye contact will help you motivate people to complete actions they’ve already agreed to undertake.
If you’re a parent looking to instill discipline and connection in your children, it can be equally effective.As it happens, humans — the only primates with white eyes — are drawn to eye contact from an early age.A 2002 study from MIT found that infants were far more likely to try and follow an adult’s eyes rather than just their head movements.At the same time, if you feel like someone is trying to “sell” you on something you’re not all that interested in, then focus on making eye contact.This will make you less susceptible to a deceptive sales pitch.