The other figures come from 2008 demographic reports by media measurement service Quantcast.
Dating sites with high entry barriers and a focus on more serious relationships seem to be more popular with women.
This study takes advantage of unique data to shed light on the forces driving choices at the earliest stage of a relationship.
Both women and men value physical attributes, such as age and weight, and reveal that their dating choices are assortative along several traits.
Andrew Colman, professor of psychology at the University of Leicester, told Quartz that this dynamic fits with conventional gender roles, explaining: Even in these relatively progressive times it still seems to be an unspoken convention that it’s up to men to ask for a date and women to agree or refuse.But though men dominate online dating overall, a profile of specific dating sites gives a more nuanced picture.Quartz asked the dating sites below for their most recent gender ratios, but only Match and e Harmony replied.Prior to the July hack, the adulterous dating website claimed that 30% of its clients were female.But just 15% of the 35 million hacked records released in August belonged to women, and it was found that the adulterous dating website had created 70,000 bots to impersonate women and send messages to men on the site.