The team pored through more than 80 years of scientific research about dating and attraction, and was unable to prove that computers can indeed match people together.
While companies like e Harmony still assert they have a “scientific approach” to helping people fall in love, some dating sites are starting to acknowledge that the only thing that matters when matching lovers is someone’s picture.
No discussion of your favorite hiking trail, star sign or sexual proclivities.
In one survey, women were asked to swipe through a series of photos of handsome male models.
Services like e Harmony, OKCupid and have proclaimed that their proprietary algorithms could calculate true love, or that math equations could somehow pluck two strangers to live happily ever after. All that really matters, according to scientific researchers I spoke with from Northwestern University and Illinois State University, at least in the beginning of relationship, is how someone looks.
(Of course, these companies disagree.)“When was the last time you walked into a bar and someone said, ‘Excuse me, can you fill out this form and we’ll match you up with people here?
Finkel, an associate professor of social psychology at Northwestern University.
To him, dating sites like e Harmony and are more like modern snake oil.