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He told investors to expect the company to continue to increase its investment in the format, as it sees video sharing overtaking text and photo sharing in the future.Vivendi SA’s Universal Music Group, owner of the world’s largest record label, reported a A Quick Take on the streaming revolution Most of the growth is attributable to paid services from Spotify and Apple, though sales from advertising on You Tube are growing as well.The industry has rebuked You Tube time and again for not respecting intellectual property and paying too little to musicians.The money from Facebook is the latest windfall for a music industry surging from the growth of on-demand streaming services Spotify and Apple Music.Global music sales grew 5.9 percent in 2016, according to The International Federation of the Phonographic Industry.